AI-Enabled Digital Marketing
A 4-credit skill course in digital marketing with AI tools — websites, content, social media, SEO, ads, email and analytics, with a capstone portfolio.
60 hours · 4 Credits · Online + in person
Who this course is for
- Undergraduate students of Arts, Commerce and BBA
- Fresh graduates who want practical AI skills without coding
- Colleges looking for a ready 4-credit skill course
AI Unlocked: Data & AI for Fresh Graduates is an AI course for commerce and arts students — and BBA students — who want to use AI at work without learning to code. It starts with a real AI demo in the very first module, then builds the data and prompting skills that make AI useful and safe.
Every module ends with practical tasks from commerce, arts and management, so students leave with work they can show — not just notes. Colleges can run it as a 4-credit Skill Enhancement Course with a textbook, faculty training and LMS access.
What you will learn
- Use AI assistants to research, summarise, write and plan work tasks
- Organise, clean and chart data in a spreadsheet without coding
- Write prompts that give reliable results — and check the output before using it
- Apply AI to real tasks from commerce, arts and management
- Explain the ethical limits of AI and use it responsibly
- Show a capstone project in a simple portfolio
Course modules
01AI in Action — A First Look
- A live demo: an AI assistant solving a real work task
- What AI is, and what it is not
- Generative AI tools you can use today
- Using AI responsibly from day one
02Data Literacy for Everyday Work
- Types of data you meet at work
- Organising data in a spreadsheet
- Cleaning and checking data
- Reading charts and simple dashboards
03Prompting and AI-Assisted Work
- Writing clear prompts, step by step
- Research and summarising with AI
- Drafting emails, reports and posts
- Checking and correcting AI output
04AI for Commerce, Arts and Management Tasks
- Analysing sales and customer data
- Market and topic research
- Content and communication tasks
- Stream-based practice projects
05Ethics, Careers and Capstone Project
- Bias, privacy and copyright
- Academic and workplace integrity
- How AI is changing entry-level jobs
- Capstone project and portfolio
How it is delivered
For institutions
- Textbook — Printed course book for every student, couriered to your campus.
- Faculty training (FDP) — Live training so your own faculty can teach the course.
- Institutional licence — LMS access with recorded videos, live classes, PDF notes and quizzes for your students.
For individual learners
Join on your own: self-paced videos plus weekly live sessions.
Assessment & certificate
Marks: 100 — Internal Assessment 40% + End Semester Exam 60% · Skill Enhancement Course (SEC)
Participation & Completion
Frequently asked questions
Do students need to know coding?
No. The course is fully no-code. Students work with everyday AI tools and spreadsheets.
How is the course assessed in colleges?
For colleges it is planned as 100 marks: 40 for internal assessment (assignments, practical tasks and project) and 60 for the end-semester exam.
Can a student join without their college?
Yes. Students and fresh graduates can join the online batch directly.
Which certificate will I get?
Learners who complete the graded work receive a Certificate of Completion. An attend-only option gives a Certificate of Participation.
Related courses
Data Analytics with Excel, Power BI & AI
Learn data analytics with Excel, Power BI and AI tools — clean data, find insights and build dashboards, with tracks for Commerce, Management and Science.
Office Automation
Practical office skills for work: documents, business writing, presentations, spreadsheets, online collaboration and interview readiness.
Want this course for your students?
Tell us about your institution or your goals. Our team will get back to you.