AI Unlocked: Data & AI for Fresh Graduates
A no-code Data & AI course for Arts, Commerce and BBA students — use AI tools and everyday data confidently at work.
60 hours · 4 Credits · Online + in person
Who this course is for
- Undergraduates who want to build practical, job-relevant digital marketing skill
- BBA, BCom, BCA, Mass Communication and Journalism learners pursuing an elective or skill-enhancement course
- Aspiring marketers, content creators and social-media professionals can learn to plan and present complete digital campaigns
- Students exploring freelancing, entrepreneurship, startups or personal-brand building
- No prior marketing experience or coding knowledge is required—only basic computer, internet and email skills
AI-Enabled Digital Marketing is a practical, 3-credit Skill Enhancement Course for college students. Learners explore how businesses reach, engage and convert customers online—using AI tools responsibly for research, content planning, SEO, social media, campaign design, email and analytics.
Through all five modules, students develop one connected campaign for a chosen brand, local business, campus event or simulated product, building a complete digital marketing portfolio by the end of the course.
What you will learn
- Plan simple digital marketing campaigns for a small business
- Create website, social media and email content with the help of AI tools
- Apply SEO basics and understand how online ads work
- Read marketing analytics and suggest improvements
- Build a capstone portfolio to show employers
Course modules
01Digital Marketing Foundations, Funnel and Measurement
- What digital marketing is and how AI is changing it
- Channels, offers, landing pages
- KPIs, UTM parameters
- Responsible AI use
02AI-Assisted Content and Brand Communication
- Prompting, content briefs
- Content planning - blog/social/email/ad/video formats
- AI-assisted writing, repurposing, images and video — with checks
- Brand voice, quality control
03Search Engine Optimization and Paid Search
- Search intent, keywords
- Content briefs, on-page SEO
- Introduction to search and social ads, Google Ads structure, conversion tracking
- Negative keywords
04Social Media, Creative Testing and Analytics
- Content calendars, visual communication, campaign objectives
- creative testing, GA4 concepts
- Reading analytics and measuring results, insight-to-action workflow
05Email, Automation, CRM and Integrated Campaign Capstone
- Lead flow, email sequence
- automation logic, CRM stages, optimisation loop
- Capstone integration, ethics and disclosure
How it is delivered
For institutions
- Textbook — Printed course book for every student, couriered to your campus.
- Faculty training (FDP) — Live training so your own faculty can teach the course.
- Institutional licence — LMS access with recorded videos, live classes, PDF notes and quizzes for your students.
Assessment & certificate
Marks: 100 — Internal Assessment 40% + End Semester Exam 60% · Skill Enhancement Course (SEC) | Value Added Course (VAC)
Certificate of Completion
Frequently asked questions
How is the course assessed?
It is planned as 100 marks: 40 for internal assessment (practical tasks, assignments and portfolio) and 60 for the end-semester exam.
Do students work on real examples?
Yes. Students work step by step on one practical campaign theme—such as a local business, brand, campus event or simulated product—to build a complete digital marketing plan. Across the course, they develop audience research, content, SEO, ad mock-ups, email workflows, analytics and a final campaign portfolio.
Is there a version for individual students?
Yes — Future-Ready Digital Marketing for Beginners is our course for students joining on their own.
Related courses
Data Analytics with Excel, Power BI & AI
Learn data analytics with Excel, Power BI and AI tools — clean data, find insights and build dashboards, with tracks for Commerce, Management and Science.
Office Automation
Practical office skills for work: documents, business writing, presentations, spreadsheets, online collaboration and interview readiness.
Articles related to this course
Digital Marketing Roadmap for Beginners: 12 Weeks
A 12-week digital marketing roadmap for beginners: what to learn each month, free tools, a small project and a portfolio checklist. No job promises.
· 3min read
Digital Marketing Course for College Students: A Guide
Thinking of a digital marketing course as a college student? See the skills to learn, free ways to start, how to build a portfolio and what to look for.
· 5min read
Choosing a Skill Course for Your College: 7-Point Checklist
A practical 7-point checklist for principals, IQAC and Boards of Studies choosing a skill enhancement course for undergraduate students.
· 4min read
Want this course for your students?
Tell us about your institution or your goals. Our team will get back to you.