AI Unlocked: Data & AI for Fresh Graduates
A no-code Data & AI course for Arts, Commerce and BBA students — use AI tools and everyday data confidently at work.
60 hours · 4 Credits · Online + in person
Who this course is for
- Undergraduate students of Commerce, BBA, BMS and Arts
- Colleges looking for a ready 4-credit skill course
- Students interested in marketing careers
AI-Enabled Digital Marketing is a digital marketing course for college students, planned as a 4-credit Skill Enhancement Course. Students learn how businesses reach customers online — and use AI tools at every step, from content ideas to reading results.
One small-business case runs through all five modules, so by the end each student has a complete marketing plan in their portfolio.
What you will learn
- Plan simple digital marketing campaigns for a small business
- Create website, social media and email content with the help of AI tools
- Apply SEO basics and understand how online ads work
- Read marketing analytics and suggest improvements
- Build a capstone portfolio to show employers
Course modules
01Digital Marketing, AI and the Digital Consumer
- What digital marketing is and how AI is changing it
- How Indian consumers search, compare and buy online
- Marketing goals and simple strategy
02Websites, Landing Pages and Content with AI
- Websites and landing pages that convert
- Content planning
- AI-assisted writing, images and video — with checks
03Social Media, SEO and Paid Advertising
- Social media planning and posting
- Search engine optimisation basics
- Introduction to search and social ads
04Email, WhatsApp, E-commerce and Analytics
- Email and WhatsApp marketing
- Selling on marketplaces and online stores
- Reading analytics and measuring results
05Careers, Certifications and Capstone Portfolio
- Roles and career paths in digital marketing
- Free industry certifications to aim for
- Capstone: a marketing plan for a small business
How it is delivered
For institutions
- Textbook — Printed course book for every student, couriered to your campus.
- Faculty training (FDP) — Live training so your own faculty can teach the course.
- Institutional licence — LMS access with recorded videos, live classes, PDF notes and quizzes for your students.
Assessment & certificate
Marks: 100 — Internal Assessment 40% + End Semester Exam 60% · Skill Enhancement Course (SEC)
Frequently asked questions
How is the course assessed?
It is planned as 100 marks: 40 for internal assessment (practical tasks, assignments and portfolio) and 60 for the end-semester exam.
Do students work on real examples?
Yes. The course follows one small Indian business through every module, so students build a complete marketing plan step by step.
Is there a version for individual students?
Yes — Future-Ready Digital Marketing for Beginners is our course for students joining on their own.
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Want this course for your students?
Tell us about your institution or your goals. Our team will get back to you.