AI Unlocked: Data & AI for Fresh Graduates
A no-code Data & AI course for Arts, Commerce and BBA students — use AI tools and everyday data confidently at work.
60 hours · 4 Credits · Online + in person
Who this course is for
- BBA, B.Com, BMS and MBA students
- Students planning careers in business functions
- Colleges adding an applied AI course to management programmes
Functional AI is an AI course for management and commerce students that goes function by function: marketing, sales, finance, HR, operations and customer service. In each one, students see how AI is actually used and practise on real tasks.
The course stresses human review — checking numbers, bias and privacy — and ends with a project that applies AI to one business function.
What you will learn
- Explain how AI is used across the main business functions
- Choose and use suitable AI tools for marketing, finance, HR and operations tasks
- Check AI output for accuracy, bias and privacy risks
- Build an AI-assisted work plan for one business function
Course modules
01AI in Business — The Big Picture
- How organisations use AI today
- Choosing the right AI tool for a task
- Costs, risks and limits
02AI for Marketing and Sales
- Customer research and segments
- Content and campaign ideas
- Sales emails and follow-ups
03AI for Finance and Accounting
- Summarising financial statements
- Spreadsheet help with AI
- Checking numbers and avoiding errors
04AI for HR and People Management
- Job descriptions and screening support
- Training material and onboarding
- Fairness and bias in HR decisions
05AI for Operations and Customer Service
- Process documents and checklists
- Inventory and planning basics
- Chat and support responses
06Responsible Use and Function Project
- Data privacy and company policy
- Human review of AI work
- Project: an AI-assisted plan for one business function
How it is delivered
For institutions
- Textbook — Printed course book for every student, couriered to your campus.
- Faculty training (FDP) — Live training so your own faculty can teach the course.
- Institutional licence — LMS access with recorded videos, live classes, PDF notes and quizzes for your students.
Frequently asked questions
Is coding required?
No. The course uses ready AI tools and spreadsheets.
Which programmes is it best suited to?
Management and commerce programmes such as BBA, B.Com, BMS and MBA.
What is the final project?
Each student prepares an AI-assisted plan for one business function — for example, a marketing campaign or an HR onboarding kit.
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Want this course for your students?
Tell us about your institution or your goals. Our team will get back to you.